Changing the Networking Narrative
The word “networking” often carries a stigma. For many, it feels forced, disingenuous and even a “necessary evil.” At The Rising Tide Collective, we’re on a mission to change that.
Our events aren’t about awkward small talk or pitching yourself. Instead, we focus on fostering authentic human connections. Even if you set aside the benefits for your business, connecting with others fulfills a basic human need: the need to belong.
But if you do want to talk business, here are the top three ways networking can help your business thrive - without the cringe factor.
1. It’s who you know
It’s no secret that jobs are won and deals are booked through human relationships and connections. As a business owner, the broader your network, the more you benefit from:
Personal recommendations and word-of-mouth referrals.
Organic brand awareness making your name and business familiar to others.
This happens because of something called Exposure Bias. People are naturally more likely to trust someone they’ve heard of before. The more you show up, the more familiar and trustworthy you become. Building relationships makes your business stand out, giving you an advantage over those who stay invisible.
2. Synergy: Broadening your business horizons
We know “synergy” feels like a corporate buzzword straight out of the early 2000s. But in this case, it fits perfectly.
Networking allows you to step outside your usual circle and uncover unexpected opportunities. You might:
Meet other business owners to learn from.
Find potential partnerships.
Discover product or service synergies that help both businesses grow.
Here’s the truth: you wouldn’t think of these possibilities on your own. When you’re surrounded by people with diverse opinions and backgrounds, it breeds innovation—and innovation is your competitive advantage.
3. Refine your pitch in a low-risk setting
Networking is one of the few activities with high upside and minimal downside. The worst case? You make a less-than-perfect impression on someone you may never see again.
If you’re a business owner, you are your brand. To represent yourself effectively and authentically, you need practice.
In an inclusive and supportive environment like The Rising Tide Collective, you can:
Practice talking about your business in a natural, non-salesy way.
Receive encouraging feedback to refine your message.
Build confidence, knowing you’re surrounded by people who want to see you succeed.
A mindset shift: From “What’s in it for me?” to “How can I help?”
We know networking isn’t everyone’s favorite activity, and for women, it can feel even more uncomfortable. But here’s a mindset shift that changes everything:
Instead of asking, “What’s in it for me?” try, “How can I assist others?”
When you lead with generosity and a genuine interest in others, networking transforms from a chore into an opportunity for:
Authentic and meaningful exchanges.
Building long-term relationships based on trust.
Feeling fulfilled by helping others while opening doors for yourself.
Experience networking differently with The Rising Tide Collective
At The Rising Tide Collective, we host inclusive and uplifting networking events across Essex, Hertfordshire, and Cambridgeshire. We focus on building real, human connections where you can:
Expand your network without pressure.
Grow your confidence.
Connect with women who understand and support you.
Whether you’re a first-timer or a seasoned networker, you’ll find a welcoming space to learn, connect, and thrive.
👉 Ready to experience networking in a new way? Join us at our next event!
Check out our events here.
Sinem & Julia x